Why You Should Learn Copywriting in 2022

Paul Enitan
3 min readJan 19, 2022

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Photo by Startup Stock Photos from Pexels

You must have probably seen several contents online that have prompted you to take actions such as making a purchase or filling your email to get a freebie or something valuable; haven’t you wondered how you were able to take these actions by just reading words seen on your screen? Well, the magic spell(s) that made you do so is copywriting (lol).

Copywriting is a digital skill that has to deal with utilizing the power of words to influence people to take actions such as filling online forms, making purchases, subscribing to newsletters, etc. Someone that practices this act is known as a copywriter.

Copywriting shouldn’t be confused with content writing, the major difference between these two variants of writing is that copywriting is an action-purposed form of writing (for driving sales, getting email subscribers, getting people phone numbers, etc.)majorly for sales and marketing while content writing might not necessarily be.

Let’s get into seeing why you should learn copywriting in 2022.

  1. It’s a high-income skill: If you’ve been on the search for profitable non-tech skills to make money online, copywriting is highly recommended for you to dive in 2022. Big companies (Fortune 500), startups, and upcoming businesses are always on the search for copywriters that can help boost their sales for more revenue generation, and having this skill make you qualified to work with them and earn between $1500-$4000 monthly averagely. Also, you can be a freelance copywriter on freelancing sites such as Fiverr and Upwork to earn a similar amount monthly.
  2. It helps you become better at selling: Having an online business brings you in contact with several people that you wouldn’t physically meet. People get to primarily know about your brand via content you’ve published on social media, forums, blogs, or on your website and it’s only through effective copies that can make them buy from you without having to meet you physically.
  3. It aids in better communication: Aside from sales and earning income via copywriting, one other importance of this skill is that it helps you learn and know how to effectively communicate with people physically. The ability to convince and persuade audiences is majorly what copywriting entails and you can effectively implement this when dealing with people on a one-on-one basis.

In conclusion, copywriting is of no doubt the no. 1 skill you should acquire as a business owner in 2022 because your number one goal for setting up the business is to make sales (profits) and that can only be achieved by making people see cogent and irresistible reasons why they must buy from you. Also, as someone looking forward to having one skill to enable earning online in 2022, copywriting is a highly recommended skill that you can learn.

Click here to learn copywriting for free to start making money online and grow your online business in 2022

This is my #2/365 article in 2022, I’m on a challenge to put up 365 articles here this year.

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Paul Enitan
Paul Enitan

Written by Paul Enitan

A content writer | Talks (Make Money Online, AI, Tech, & Productivity tools for Business Growth). Available for freelance writing gigs >> paulganiyu99@gmail.com

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